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Booking a first appointment with a practitioner takes an effort nobody makes lightly. Your site has one job: shrink the unknown enough for someone to pick up the phone. That is not a design question, it is a question of what you say and in what order.
The vocabulary of your training only speaks to your peers. What reassures is understanding what will happen: who you work with, how you work, and what someone can expect. The page is written to be understood without effort.
Length, price, place, what happens during the hour, whether to bring anything. This is the most searched-for and most often missing information. Describing it removes half the reasons not to call.
Your training, your affiliations if any, what you do and what you do not. In a field where trust is everything, being precise about your scope sets you apart more reliably than talk about wellbeing.
The first is a consultancy site, understated, with concrete figures and a structure that reassures. The second fits on one page: approach, background, form.
See the samplesThese are not mockups. Two freelance missions delivered for real clients, in trades other than yours: the work is the same, and the case studies are complete.
Setup covers design and delivery. The monthly fee covers hosting, the domain name, the certificate, backups, security updates and routine edits. One line on your statement, not five.
Booking platforms handle the diary, and they do it well. What they do not do is explain your approach in anything more than a few lines, in a format identical to every one of your peers. Which is exactly what someone hesitating to seek help is looking for. The site carries the explanation, and the booking button points at the diary you already have. The two work together.
Less than people assume, and it matters. You cannot promise a cure, claim a practice treats a disease, or use a protected title you are not entitled to. Depending on your profession, your regulator adds its own rules, notably on advertising and patient testimonials. The writing is done with that in mind: we describe what happens in a session rather than results promised, which is more convincing anyway.
Yes in the large majority of cases. Displaying fees is a requirement for health professions, and for the others, a missing price makes people give up rather than call. State the session price and, where relevant, what an insurer covers: that question always comes up.
Not in itself, as long as you are accurate. You do not borrow a protected title, you do not imply a medical equivalence, and you describe your training as it is. Many unregulated practitioners deliberately blur that line, which ends up costing them credibility. Being straight about what you are reassures more.
Based in Toulouse, I work with psychologists, osteopaths, sophrologists, dietitians and coaches in the city and its region. Meetings at your practice or over video.
30 minutes to scope your project and leave with an honest recommendation, even if it’s not me.
