The work shown, not described
One before-and-after beats a paragraph about your craft. Your photos are given room without slowing the page, and laid out so people see the difference rather than a nice picture.
Cookies
Analytics cookies, nothing else. Your call.
Nobody picks a salon off a list of services. They pick it on what they can see of the work, on the price they are willing to pay, and on how easily they can get a slot. Your site has to answer those three before they go back to Google.
One before-and-after beats a paragraph about your craft. Your photos are given room without slowing the page, and laid out so people see the difference rather than a nice picture.
A missing price reads as a high price, and sends people away. A clear list, ranges included where length or technique changes things, filters out badly matched appointments and brings in the people who know what they want.
If you already use a booking service, it wires into the site and nothing gets retyped. If not, a call button and a form are enough. What matters is that nobody has to hunt for where to click.
The first has a before-and-after slider at the centre of the page, which is exactly what shows a transformation. The second is the classic structure: services, work, form.
See the samplesThese are not mockups. Two freelance missions delivered for real clients, in trades other than yours: the work is the same, and the case studies are complete.
Setup covers design and delivery. The monthly fee covers hosting, the domain name, the certificate, backups, security updates and routine edits. One line on your statement, not five.
Those platforms handle the diary very well, which is why we keep them. What they do less well is set you apart. You appear in a list, next to your competitors, in the same format as them, and they take a cut of new clients. The site is where your salon looks like nobody else’s, and the booking link points at the diary you already have.
Yes, and it is the point I push hardest. Displaying service prices is a legal requirement for salons in France anyway, and online a missing price is read as « expensive ». Honest ranges, with what makes them move, beat silence or a headline price that matches nothing.
Instagram shows your work to the people who already follow you. It does not get you found by someone typing « hairdresser » and a neighbourhood name, it does not list your prices, and your posts vanish down the feed within two days. The site is findable and permanent, and it points at your account instead of depending on it.
The 30 minutes of monthly edits cover exactly this kind of upkeep: a new service, an adjusted price, two photos swapped. You send, I publish. If the pace is heavier, we look at handing you the controls on the gallery.
Based in Toulouse, I work with hair salons, barbers and beauty studios in the city and its outskirts. I can come to the salon outside busy hours, or meet over video.
30 minutes to scope your project and leave with an honest recommendation, even if it’s not me.